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隐私保护

The Relationship Between Privacy and Advertising

Section titled “The Relationship Between Privacy and Advertising”

Advertisers’ revenue primarily comes from ad conversions. To improve conversion rates, platforms need to:

  1. Increase user retention
  2. Deliver personalized ads

This requires collecting vast amounts of user privacy data. Platforms circumvent legal restrictions through:

  • Complex user agreements
  • Data exchanges with partners
  • Disguised data anonymization

Privacy protection is more important than mere ad blocking:

  • AdGuard’s Chinese region tracking blocking rules (>400,000) far exceed ad rules (<100,000)
  • Some platforms generate more revenue through privacy data despite having fewer ads

Privacy list count

So-called personalized recommendations often don’t truly understand user needs, but rather serve as marketing strategies:

  • “You might like this” actually means “We want to sell this”
  • Seemingly thoughtful services mask continuous data collection

Learn “cyber discretion” – control privacy leaks to avoid accurate profiling by platforms. AdGuard Private Service can help you achieve this goal.